파도

Material-led design Studio
newtab-22

Hyein Choi and Jihee Moon are Studio newtab-22, a designer duo based in Seoul and London, started from Royal College of Art 2019. We are interested in natural, new or overlooked materials. We seek the beneficial and intriguing properties of the materials, trying to bring them into modern life with our design. We aim to critically bring sustainability into society with the outcome of our work. We suggest the possibilities for today and tomorrow, facilitating innovative experiments while following the aesthetically pleasing aspect of natural itself.

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Jihee Moon 

Co-founder of newtab-22 

She aims to convey her thinking and sensibility about general problems and issues to people and link the existence that is her, others, and moreover space, via the product as the medium.

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Hyein (Hailey) Choi

Co-founder of newtab-22 

Her works aim to be made and consumed sustainably, opening the conversation about the attitude towards future generation and environment. She is also highly interested in relationship between tradition and the cultural, social aspect. 

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